What is the Labubu Exciting Macaron Blind Box?

Sweet, colorful, and full of surprise — the Labubu Exciting Macaron Blind Box is the first-ever Labubu blind box series and an iconic POP MART release. Here’s my unboxing experience and why this edition has captured collectors’ hearts.

 What Is the Labubu Exciting Macaron Series?

Released on October 27, 2023, this is the first-ever Labubu blind box series (often called the V1 edition). It features six pastel dessert-themed Labubu figures—plus one rare “secret” design.

Figure Lineup

• Soymilk – soft, neutral tones with a gentle vibe.
• Lychee Berry – a playful pinkish-red color.
• Green Grape – pastel green with refreshing energy.
• Sea Salt Coconut – creamy white tones with a coastal feel.
• Toffee – warm caramel brown, cozy and sweet.
• Sesame Bean – subtle gray, minimalistic charm.
• Chestnut Cocoa – the ultra-rare secret variant (estimated 1 in 72 chance to find!)

Why This Edition Matters

As the first Labubu theme ever released, the Exciting Macaron series launched the Labubu blind-box craze and set the tone for all subsequent releases. Its pastel dessert aesthetic, strong POP MART quality, and secret chase figure make each box a delightful collector’s moment.

Whether you're just getting into POP MART or you're a veteran collector, the Labubu Exciting Macaron series is a sweet starting point—and a colorful piece of blind-box history.